Ravelli is an italian company well known for the production of made in Italy vanguard pellet heaters. Ravelli is one of the italian companies promoting the “Zero Philosophy”. This, as to say, zero acoustic pollution, zero daily maintaining, zero energy and heat loss and zero dangers. The request of the head of communication WAO Creative has been to try to create a sort of format for a company/product storytelling oriented web-serie. The final issue is a 3D cartoon developed following the “zero-philosophy” inputs and in particular the idea of “Ravelli products are zero acoustic pollution oriented”. We decided to take any kind of sound off the scene, including dialogues, leaving only the annoying noise of a normal heater. We’ve tried this way to create either with the 3D design and animation either with the sound design a strong contrast between Ravelli products and the competitors ones.