Vanguard business in the field of security systems, Tecknofog purposes to B2B and B2C clients an innovative anti intrusion fog machine for domestic application. Tecknofog asks to Bello an easy and immediate idea to communicate the product trying to explain the huge amount of plus in the adoption of a fog machine instead of one of the classical anti intrusion systems. Considering th original idea at the base of the product, Bello opts for a disruptive solution: a 3D multi episode cartoon in antithesis with the classical communication in this field. The idea was to storytell the adventures of a couple of thiefs tryin everyway to elude the fog machines in an episode serie with an easily imaginable epilogue. The general idea of the project is giving the idea of “security” playing on irony, trying to steal a smile to the final client, avoiding the classical and abused theme of fear.
A surprising graphic, an accurate 3D reconstruction of the architectonics and city urban structure, but even an unconventional and funny presentation of contents and characters. This and much more is the result of the collaboration between Bello and Brescia Mobilità, the italian company managing the tube project in Brescia. In this way, one of the biggest vanguard european master of works in the last 10 years has become a 3D and motion graphic cartoon. At a first sight, the main target of the whole issue could seem childish, but when we first thought about it we tough about the most cross-the-board ever target. This simple and easily comprehensible cartoon has been able to foretell with a surprisingly easy language all the principles of the sustainable environment, the green philosophy and the huge complexity of the project Metro Brescia.
Focus the attention on content, avoiding disturbing elements to simplify the comprehension of the product. When at first the agency CinqueeSei lands at Bello, the input is to create a 3d animation video, to well explain the innovation and new entry of Cherubini Company: Giro. The company, leader in italy for the production of curtain engines, gives to Bello the responsibility to present their new workstation with an intriguing design, able to manage, with the power of domestic technology a serie of different engines with an easy and intuitive method. To present GIRO, Bello decided to create a cartoon in 3D graphic and animation to explain the product features and instructions taking each other element of the scene. The result is a minute and something tutorial explaining by simple 3D images the use of this innovative tool.
Davide Simone Mazzoli
Marco Mazzoli - Radio 105
The client required us two clips with the intent to insert them into a film of “Zoo di 105” a former popular radio program here in Italy. The first is about the opening titles with the logo animated and reconstructed by 3D and computer graphics. Dadomani Studio realized the stop motion and the models for backdrops, palms and so on. The second clip is a clip we took by the film in which Mazzoli is caught while having nightmares and seeing his workmates betraying him. The client specific need was to develop a microfilm resembling 70s video games.